IoT Podcast: Over the Air
The Anatomy of a Hardware Product Recall
March 17, 2022
In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Brandon Van Blerk, Co-founder and CEO of Tether. They delve into the anatomy of product recall, with Brandon describing his journey into market discovery and the origin of Tether. They talk about how to identify product-market fit, how to analyse the market gap, and how to engage with customers to create a successful IoT product.
In this episode of Over the Air β€” IoT, Connected Devices, & the Journey… Ryan is joined by Brandon Van Blerk to discuss the anatomy of a hardware product recall.

Brandon van Blerk is a serial entrepreneur who is passionate about making a positive impact. His Kiwi start-up Tether was created to help tackle the difficulties with unhealthy living, learning, and working environments through connected IoT devices, as well as energy inefficient structures within New Zealand and Australia.

They cover:

πŸ‘‰ The implications of not understanding the market
πŸ‘‰ The importance of product-market fit
πŸ‘‰ The importance of building an amazing team
πŸ‘‰ The challenges faced during product discovery
πŸ‘‰ The importance of finding a gap in the market
πŸ‘‰ Understanding the solution your product is providing
πŸ‘‰ The complexities associated with hardware product recalls
πŸ‘‰ Engaging with customers with transparency, and the value in having a lot of customer conversations
πŸ‘‰ Taking the challenge when the opportunity arises
πŸ‘‰ When you should treat customers as partners
πŸ‘‰ Pivoting for product growth
πŸ‘‰ Engaging with customers better by understanding your own solution proposition and the value you provide

If you’re interested in preventing your own product recalls, finding product-market fit and when you should partner with customers… tune into this episode of Over the Air β€” IoT, Connected Devices, & the Journey podcast.

Subscribe here:

πŸ‘‰ YouTube: https://bit.ly/3tYPLQI 
πŸ‘‰ Apple: https://apple.co/3tZpQZ3 
πŸ‘‰ Spotify: https://spoti.fi/3KTQ7Pr 

And connect with Brandon here:

πŸ‘‰LinkedIn: https://nz.linkedin.com/in/brandon-van-blerk  
πŸ‘‰ Website: https://www.tether.co.nz

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