IoT Podcast: Over the Air
Leveraging Customer Relationships to Build Authentic IoT Products with Dave Crosby, Co-founder, and CMO at WyzeLabs
November 10, 2022
In this episode of IoT Podcast: Over the Air, Ryan Prosser, CEO of Very is joined by Dave Crosby, Co-founder, and CMO at WyzeLabs. They talk about how small brands can leverage evolving market dynamics to take on big brands, achieving business success for budget-friendly IoT cameras, and approaches to customer relationships toward building successful products.
Dave's IoT Hot Take

In this episode of IoT Podcast: Over the Air, Ryan Prosser, CEO of Very is joined by Dave Crosby, Co-founder, and CMO at WyzeLabs. They talk about how small brands can leverage evolving market dynamics to take on big brands, achieving business success for budget-friendly IoT cameras, and approaches to customer relationships toward building successful products.

Crosby left his job at Amazon, watched his daughter Claire become a mini-celebrity with more than a million subscribers on YouTube and two million followers on Facebook, helped her land television and movie appearances, competed himself as a singer on β€˜The Voice’, and co-founded a tech company that sells smart-home budget-friendly IoT products.

They cover:

πŸ‘‰ [01:39 - 02:20] - What is WyzeLabs all about?
πŸ‘‰ [03:05 - 07:55] - The narrative behind WyzeLabs founding
πŸ‘‰ [08:47 - 09:20] - Selecting the right product to focus on
πŸ‘‰ [09:35 - 11:25] - The role of customer relationships in product success
πŸ‘‰ [12:27 - 14:05] - Getting Wyzelabs running from level zero
πŸ‘‰ [16:10 - 19:45] - Dealing with too low margins
πŸ‘‰ [21:00 - 21:45] - Achieving profitability with products at scale
πŸ‘‰ [21:45 - 25:27] - Ensuring the business survives
πŸ‘‰ [27:11 - 28:14] - Deciding between SaaS and current business model
πŸ‘‰ [29:27 - 34:20] - What’s next for WyzeLabs


If you’re interested in understanding the trajectory of IoT evolution, tune into this episode of IoT Podcast: Over the Air.

Subscribe here:

πŸ‘‰ YouTube: https://bit.ly/3tYPLQI 
πŸ‘‰ Apple: https://apple.co/3tZpQZ3 
πŸ‘‰ Spotify: https://spoti.fi/3KTQ7Pr 
πŸ‘‰ RSS: https://bit.ly/3E1YJ4j

And connect with Dave here:

πŸ‘‰LinkedIn: https://www.linkedin.com/in/crosbydave
πŸ‘‰ Website: http://www.wyze.com

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