IoT Podcast: Over the Air
Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant
August 4, 2022
In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very, is joined by Charlie Key, Co-Founder and CEO of Losant, an IoT software platform that makes it easy to build and go to market with enterprise IoT products and solutions.
They discuss what makes Losant unique, how to find product market fit, and successful IoT marketing and sales strategies.

Charlie has spent his entire career working in the software and technology space. During this time, he started 3 companies and built dozens of software products and enterprise web applications. His expertise includes the Internet of Things (IoT), Industrial Internet of Things (IIoT), SaaS, Business Operations, Data Analysis, Entrepreneurship, and much more. Passionate about building businesses, Charlie spends a great amount of my time advising and investing in startups.

They cover:

πŸ‘‰ What makes Losant unique?
πŸ‘‰ Finding product market fit
πŸ‘‰ Funneling into a large enterprise
πŸ‘‰ Sales mistakes and lessons
πŸ‘‰ Building trust in sales
πŸ‘‰ Understanding true marketing
πŸ‘‰ How should marketing and sales interact?
πŸ‘‰ Building the right IoT marketing strategy
πŸ‘‰ Losant's short, medium, and long-term goals
πŸ‘‰ IoT and data
πŸ‘‰ Focusing on AI and ML

If you’re interested in practical frameworks to deploy to find product-market fit and overcoming difficult problems to ensure long-term customer value, tune into this episode of Over the Air β€” IoT, Connected Devices, & the Journey podcast.

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